This Is Marketing
Seth Godin
You can´t be seen until you learn to see This book teaches you how to identify your smallest viable audience, draw on the right signals to position your offering, build trust and permission with your market, speak to the narratives your audience tells themselves, spot opportunities to create and release tension, and give people the tools to achieve their goals. ...
Overview
You can´t be seen until you learn to see This book teaches you how to identify your smallest viable audience, draw on the right signals to position your offering, build trust and permission with your market, speak to the narratives your audience tells themselves, spot opportunities to create and release tension, and give people the tools to achieve their goals.
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